tata
CX CONTENT & COMMERCE
CASE STUDY

TataPlay

Tataplay VIEW CASE STUDY A joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Tata Play is India’s leading content distribution platform providing Pay TV and OTT services. With over 650 channels & services offered, Tata Play has its footprints spread across 4 lakh towns with over 19 million connections in India.

By vishal December 28, 2022 . 1 minute

TO THE NEW re-platformed and re-architectured TataPlay.com and MyTataPlay.com into a single domain with improved UI/UX in responsive mobile-first design and restructured application content. Solution highlights included

Single-click access to multiple Tata Play services Intel capture enabled throughout the consumer journey for customized recommendations.

Over the 4 years of a successful relationship, TO THE NEW has transformed into the key technology partner for both the OTT and DTH business of Tata Play. Key projects include -

Location
Assam

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