sky
DIGITAL ENGINEERING
CASE STUDY

Sky Racing

TO THE NEW worked with Sky Racing, an Australian broadcaster primarily telecasting live thoroughbred, harness and greyhound racing. We built an OTT platform ‘Sky Racing Active’ for Sky Racing’s live and on-demand racing content for its audience. TO THE NEW designed and developed OTT applications for iOS, iPad, Apple TV, and Android mobile & tablet, along with a Content Management System to configure and manage content in these apps. The OTT platform helped Sky Racing increase their footfall with over 150,000 downloads during the beta launch phase, far above client expectations and acquire a new customer base of over 50,000 users on the app within 18 months of its launch.

By vishal December 28, 2022 . 3 minutes

TO THE NEW leveraged its deep expertise in the OTT domain to design and develop a comprehensive and light-weight OTT platform for Sky Racing. We implemented a cloud platform and apps on multiple platforms such as iOS, Android, Apple TV, and more, following the best practices for OTT platforms and cross-platform UX design while also ensuring all the vulnerabilities and key security protocols are taken into account.

Microservices-based, highly scalable platform hosted on AWS cloud.

Engaging design to provide extensive statistics to the user.

Seamless customer experience across devices

Manage content curation on all applications from a single CMS

TO THE NEW worked with Sky Racing, an Australian broadcaster primarily telecasting live thoroughbred, harness and greyhound racing. We built an OTT platform ‘Sky Racing Active’ for Sky Racing’s live and on-demand racing content for its audience. TO THE NEW designed and developed OTT applications for iOS, iPad, Apple TV, and Android mobile & tablet, along with a Content Management System to configure and manage content in these apps. The OTT platform helped Sky Racing increase their footfall with over 150,000 downloads during the beta launch phase, far above client expectations and acquire a new customer base of over 50,000 users on the app within 18 months of its launch. 

Location
Chandigarh

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