CASE STUDY

Sky Racing

TO THE NEW worked with Sky Racing, an Australian broadcaster primarily telecasting live thoroughbred, harness and greyhound racing. We built an OTT platform ‘Sky Racing Active’ for Sky Racing’s live and on-demand racing content for its audience. TO THE NEW designed and developed OTT applications for iOS, iPad, Apple TV, and Android mobile & tablet, along with a Content Management System to configure and manage content in these apps. The OTT platform helped Sky Racing increase their footfall with over 150,000 downloads during the beta launch phase, far above client expectations and acquire a new customer base of over 50,000 users on the app within 18 months of its launch.