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CASE STUDY
TataPlay
Tataplay VIEW CASE STUDY A joint venture between Tata Sons and TFCF Corporation (formerly known as Twenty-First Century Fox, Inc.), Tata Play is India’s leading content distribution platform providing Pay TV and OTT services. With over 650 channels & services offered, Tata Play has its footprints spread across 4 lakh towns with over 19 million connections in India.
TO THE NEW re-platformed and re-architectured TataPlay.com and MyTataPlay.com into a single domain with improved UI/UX in responsive mobile-first design and restructured application content. Solution highlights included
Single-click access to multiple Tata Play services Intel capture enabled throughout the consumer journey for customized recommendations.
Over the 4 years of a successful relationship, TO THE NEW has transformed into the key technology partner for both the OTT and DTH business of Tata Play. Key projects include -